Centre for Market Research and Analytics

About Us

The Centre for Marketing Research and Analytics (CMRA) aims to connect the marketing research industry with academics through academic research and educational programs that equips future marketing intelligence leaders with the capability to understand business problems and opportunities and address them with effective plans, programs, and analytics that lead to business solutions and recommendations. This provides the University’s staff with a common platform to facilitate collaborative research activities with institutions and researchers from emerging and developing economies. It believes that quality information is the ultimate outcome of the research. To ensure quality information, CMRA gives more emphasis on fields data collection and training. Our researchers undertake detailed quantitative and qualitative market analysis based off primary and secondary research concerning relevant markets, across differentiated short-and-long-term strategies.

We believe that researchers should have the insight into the project and views about the target audience. As regards the training, CMRA believes in and practices participatory approach

Mission 

• To serve the business and academic communities by bringing together researchers and industry leaders to conduct high quality research on current and emerging issues globally. 
• To generate and translate state-of-the-art research in Marketing into practice in growth markets and become a leading institution in the field of market research through research collaborations.
• To emphasise and equip the students towards innovative industrial and research updates.

 Vision 

RNBGU is committed to evolve as a world class Market Research and Analytics Centre by integrating quality and ethics in teaching and research.

Objectives

• To undertake innovative research in marketing and consumer domain, and transfer this knowledge in an impactful way to academic and commercial communities.
• Developing new solutions to problems organisations face in predictive analytics including demand planning and market modelling
• The Centre attempts to make useful societal contributions through knowledge exchange and examining research problems that are specific to emerging markets.
• Develop our students into workforce-ready consumer researchers & analytics professionals with jobs lined-up prior to graduation.
• to provide management with relevant, accurate, reliable, valid and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making requires that market research provides sound information
• To become regional leader scholarly and industry interfaces for marketing strategy through, innovative market research and advanced analytical solutions in India, guided by cutting edge collaborative applied research and knowledge sharing.
• Foster collaboration within the Centre’s key domains with academics and institutions worldwide.
• To maintain an environment of togetherness, unity and dignity.
• To contribute to the growth and development by producing and publishing articles, reports, policies, policy briefs, and interpretation.

Our Team

Our research centre is led by leading scholars and experts who are committed to exploring and promoting high-quality research.

RNBGU is committed to evolve as a world class Market Research and Analytics Centre by integrating quality and ethics in teaching and research.