Dean (School of Commerce & Management)
RNB Global University
School of Commerce and Management
Dr Shashi Singhal is a seasoned academician with more than two decades of experience in teaching, training, research, and academic leadership, with a demonstrated history of working in top-ranked Management institutes. She has a passion for continuous learning and upgrading her skills. Her area of specialization is marketing, customer relationship management, consumer behavior, services excellence and people performance in services.
She has been a gold medalist in Post-Graduation from MDS University, Ajmer, a diploma holder in Retail Management from Symbiosis Institute of Management and a certified trainer from ISTD, Delhi. She has presented several research papers in National and International Conferences and her work has been published in well-reputed journals. She has been a keynote speaker and has also chaired sessions in many conferences. She has reviewed articles in various journals primarily in the area of marketing and CRM.
She has a strong educational background, with a Doctor of Philosophy (PhD) in Marketing from MDS University, Ajmer. She has been associated with Amity University as Professor and Dean for around ten years, with Chandigarh University as HOD of Commerce Dept for two years and with Indian Chartered Financial Analysts for three years. In her previous role, besides teaching she was also responsible for curriculum development, people development, accreditation & convener for various co-curricular activities. One research scholar has been awarded Ph.D. under her guidance till date.
She has been taking training sessions on topics like customer service, emotional intelligence, goal orientation, positive thinking and personality development, self-motivation, power of focus and the like for various institutions and Banks like Union Bank, Allahabad Bank, etc..
Published Papers: 15
Working papers: 2
Books and Monographs: 2
Conference proceeding’s: 31
Workshops conducted: 7
Conferences Organized: 3