There is no denying that the modern world runs on marketing. Companies and brands, no matter how big or small, understand the importance of marketing along with the effectiveness of the main product, and set a substantial amount of their budget aside for such purposes. Influencers promoting a brand on Instagram, free giveaway competitions on Facebook, and product reviews on YouTube are just a few examples of social media marketing in action.
If you’re thinking ‘Is social media marketing a good career?’ then this article is for you. Here we have covered what is digital marketing and how you can build a social media marketing career.
What is Digital and Social Media Marketing?
Marketing refers to the activities a brand or company performs to attract new customers, create brand awareness, customer trust, and much more. Digital marketing is nothing but doing the same activities on a digital channel. This could mean promoting the products or services of a brand online through websites and social media platforms.
Digital marketing is an umbrella term that comprises every kind of marketing activity that can be done digitally. Social media marketing is a branch of digital marketing and puts more focus on marketing the products through social media platforms like
Facebook,
Instagram,
YouTube and more.
It is important to understand the difference, no matter how small, between digital marketing and social media marketing. Digital marketers create custom strategies for promoting a brand and it can sometimes not include social media platforms if the brand demands it. Which digital channel gets chosen depends on the type of audience, the business, and the avenue that has the most potential for success. The marketing industry is growing quickly, and in fact, was one of the sectors that grew in terms of business during the pandemic. Hence, becoming a digital marketer can be a rewarding profession both personally and professionally and is a great career choice for students after college.
How to Build a Social Media Marketing Career?
In order to make a career as a social media marketer, you should have the knowledge and some experience in areas like customer engagement, follower analytics, how to grab the attention of customers, collaboration with industry influencers, organic marketing, paid marketing, and more.
While all this knowledge can be gained by yourself or as experiential learning while working as an intern or freelancer for a company, the best way to obtain the knowledge, as well as cement your credentials, is through a degree. BBA in Digital and Social Media Marketing is a highly sought course throughout the world with more and more students opting to learn what the social media marketing career path looks like.
BBA in digital and social media is a 3-year undergraduate course with 6 semesters covering the different areas of the digital marketing world. It doesn’t require a specific discipline or stream in Class 12 and anyone who has passed the 12th board exam with a minimum of 50% aggregate is eligible to apply for a BBA course in any college teaching digital and social media marketing. Several colleges offer the course online as well. You can complete the BBA course and pursue MBA for higher studies, which is a very lucrative and rewarding career path.
Why Study BBA in Digital and Social Media Marketing?
Obtaining a degree from a reputed college and learning from expert faculties will give you an edge in the market while appearing for placement. There are several websites, companies, and individual professionals that can teach you how to do social media marketing and engage customers to drive more sales, but nothing can match the credibility of a college degree.
In the digital and social media marketing course, you will study a wide range of disciplines necessary for digital marketing such as SEO optimisation, conversion rate optimisation, keyword tracking, online advertising, and more. You will get an in-depth look at the digital marketing techniques followed by big companies and MNCs and learn how to replicate them.
The best part about pursuing a degree is that it prepares you for a life in marketing. You can even decide to open your own social media marketing business right after college or even work as a freelancer for some time to gain experience.
Social Media Marketing Career Options after BBA
A robust marketing campaign can help companies rank higher, be more visible to customers, and outsell their competition. This is the reason why there is a huge competition among companies when it comes to finding a skilled digital marketer. Some of the most common social media marketing career options after BBA are:
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Marketing executive
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Product manager
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Advertising manager
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Business development associate
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Public relations executive
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Digital marketing associate
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Sales manager
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Marketing research analyst
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Brand manager
A BBA degree backed by some experience and knowledge can help you find a job in digital marketing agencies, start-ups, social media marketing agencies, magazines, news channels, data analytics agencies, and more. The opportunities are immense for a social media marketer.
Where to Study BBA in Digital and Social Media Marketing?
If you’re interested in digital marketing and want to explore social media marketing career options, you can pursue a BBA in Digital and Social Media Marketing degree from RNB Global University. Situated in Bikaner, Rajasthan, RNBGU is a great place for the future stars of tomorrow. We have a world-class faculty with decades of experience and state-of-the-art infrastructure with spacious lecture halls, a well-stocked library, fully equipped labs, and more. For more information, you can
get in touch with our admission counsellors/advisors today.