Introduction

A Digital Collage Making Competition was organized under the aegis of School of Commerce and Management, RNBGU. The theme of collage making competition was Iconic Brands and their Evolution. The purpose of the event was to expose the students to the successful journey of various successful brands and the challenges faced by them during the course of their evolution.

Ms. Nancy Tak, student of BBA III SEM started the activity & welcomed the Faculty Members and students.

Mr. Lavesh Sethia, started the activity after giving a small briefing about the digital collage making, all the participants and also he shared the information and also talked about rules and regulations.

Dr. Shashi Singhal, Dean SOCM, enlightened the students about the how different iconic brands evolved and sustained in the changing times.  

Vote of Thanks was presented by Mr. Jeet Arora, student of BBA V SEM.

Significance of Competition  

The focus of this event is on experimenting imaginatively with collage to both help generate ideas and to also produce some 'complete' works of art. A variety of collage techniques helps to enhance exploratory mind and imaginations. This event is suitable for anyone with an interest in art and in exploring new ways of generating ideas. You will explore collage as a pictorial medium that examines contemporary subjects and ideas. The emphasis is on experiencing collage as a tool for thinking, as a means for articulating form, as inspiration for transferring ideas to their art practice and to encourage you to nurture new ideas.

Objectives of Competition

1. Enhance the knowledge of the students.
2. Help the students to develop the creative thinking and research aptitude.

Learnings of Competition

1. Poster making activity enhanced the knowledge of the student on varies brands.
2. Learning research skills.

Insight on Program

Students of MBA & BBA coordinated the activity. The topic for the activity has been given to the students since they have to create a virtual poster on the topic Iconic Brands. There were three participants in the activity. One by one each student presented their posters and explained the posters.

It was interesting for all the students to see the journey of different brands like US Polo, Hardey Davison, etc.

Students were enthusiastic during the entire activity Mr. Nikhil Kumar of BBA III SEM won the competition.  

Conclusion:

1. These types of activities enhances the logical & creative skills in the students.
2. These activities ensure learning in the fun way.