Apr 05, 2022
RNB Global University’s Training and Placement Cell organized the Online Marketing Conclave on “Digital Reaching out to new markets in a post-pandemic era” on 05th April 2022.
The session commenced with the introduction and welcome address given to all the invited speakers by President-RNB Global University, faculty members and to all the students by Muskan Rampuria-Student-MBA-II semester.
Introduction of the resource persons and a brief introduction about the panel discussion were delivered by Bhawna Daga-Student- MBA-II semester and Lakshya Gandhi-Student-BBA-IV Semester respectively.
Speaker 1- Dr. Madhumita Choudhary, starts with the introduction of Digital Marketing domain and the necessity of digital marketing in current competitive world. She shared her in-depth and inspirational experience with students about the Digital Marketing, she also explained Google Adwords & Google Analytics Tools. She emphasized that Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. Google analytics service offered by Google that tracks and reports website traffic from different region were also discussed.
Speaker 2- Ms. Khushboo Pandey, spoke that Marketers are often building cyber assets — websites, blogs, Facebook pages, LinkedIn profiles, YouTube brand channels and so on — because everyone seems to be doing so. Not much thought goes into the strategy or the execution. The outcome is a collection of disconnected properties that diffuse and disorient their brand, and confuse customers.
It is crucially important that before you implement anything on the internet, you have a cohesive strategy that integrates all offline and online brand assets, such that all the elements play well-coordinated, yet distinct roles. That your brand’s communication and imagery remains intact as customers move across the media platforms, yet each channel contributes incrementally to its equity.
This conclave gives a clear understanding of the building blocks that constitute digital marketing, and equip students with the tools, the techniques and the knowledge to develop cohesive market strategies, and prepare and execute effective digital marketing campaigns.
In the sessions taken by the invited resource persons, the students were enthusiastic to ask the relevant questions. The speakers were very responsive to the queries asked by students.
At the end of sessions conducted by the invited resource persons the valedictory session was delivered by Aditi Bothra-Student-BBA-IV semester. The event was successful and it rightly benefited all those who attended it.